Websites maintenance is important to any business, regardless of size. Your Websites is a worldwide window into your business and it can have a big impact on how the value of your product or service is perceived. A well-maintained website is critical for real-time service industries. All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings and present new information, products and services to the public. Websites maintenance is also required to maintain the value of the website over time.
A common mistake any site owner can make is to believe that once their site is up and running, it can take care of itself. Regardless of how technically advanced your website is, every Websites needs some regular TLC, Tender Love & Care.
Keeps Customer Interested, Maintain your Google Rankings, Keep your Websites working well, Keep up with changing technology, Broken external or internal links, Reputation Management, etc.
Website maintenance and management is critical to search-engine rankings. Websites with old content rank lower in search engine listings. A well-managed and updated website attracts new customers and maintains the interest levels of existing customers. Think about it… you maintain your health, your car, your lawn, your house, and all so they look good. Your business website needs that maintenance and management, too. The success of your website depends on the attention it gets.
Take a look at your entire Websites, not just the opening page, and give us a Call/Write to us if you need help getting your website up to date and keeping it that way.
Many people think that website maintenance is majorly about fixing the bugs that pop up after launching it but actually, it encompasses a lot more. A website is the first impression of your business and this needs to be in line with the constantly evolving environment around you in order to not fall behind in the competition. To provide the best experience for your customers and maximise lead generation, then your website needs to be maintained regularly.
Below are the check list we provide for website maintenance :
Scan for vulnerabilities : Security should be the primary reason for the maintenance of the website. Check for the spams that may have surpassed your filters. Scanning for vulnerabilities regularly assures that your website is not attacked or taken over.
Repairs and fixes : This is all related to errors, bugs, and broken links. Both internal and external links should be checked. Broken links reduce the search engine rankings.
Browser compatibility testing : Ensure that all aspects of your website are functioning properly in the most common browsers. Your website must also be compatible with less used browsers.
Software update : The critical software your site relies on should be updated. Example; the content management system, their themes and plugins.
Website backups : The database backups would be automatically performed on weekly basis and restored at least once in every six months.
Site speed : This is a very critical point to check.
Search engine optimization : With SEO you identify the issues which are affecting the ranking of your site.
Analytics : Check the important metrics of your site and the trends in those key metrics.
Functionality : Check all the important functionality like filling up signing forms, contact forms, checkout forms etc to ensure that everything is working smoothly.
Website content : A fresh and updated content on websites is what users and search engine like. Therefore regularly review your content, correct the mistakes, and upload the new information with targeted words in a fresh style.
Maintenance really ensures the website’s performance at peak by removing errors, security issues and delivering the best user experience to the customers.